What kind of video do you need right now?

Goals and Objectives

The key to getting started is identifying the main goals and objectives of your video marketing. You may have many goals, but they can’t all be achieved at once. That’s why it’s important to decide what your primary task is.
Let’s say you’re just starting out with video marketing, and you don’t have any videos yet.What’s your first priority: attracting clients or clearly explaining your product or service?

You are a furniture manufacturer

Your clients are individuals who purchase furniture in your branded stores.You haven’t used video to talk about your company or products before.You need a presentation video about your company and products. After that — a commercial video of your stores and furniture. Then — a brand video.

You are a supplier (dealer) of mechanical processing machines

Your clients are corporate clients.If you already have a company presentation video, then you need a brand video to build customer loyalty.

You are a restaurant owner

Your clients are individuals.If you already have a promotional video, you now need a presentation video that tells your story. After that — a brand video.

You provide industrial floor installation services

Your clients are corporate clients.If you already have a brand video, the next step is a presentation video showcasing your work process. After that — a corporate video about your company and market achievements.

You are a construction company specializing in residential real estate

Your clients are individuals.If you already have many brand and promotional videos, you now need a corporate video about your company and its success in the market.

You are a sales and marketing training provider

Your clients are businesses. You don’t yet have any videos.You need a promo video about your services.Then — recap videos from your training sessions.

Every company requires a tailored approach.Much depends on the size of the company, the type of product or service, and the target audience.In some cases, a commercial plays a key role. In others, it may be ineffective — and a presentation or brand video would be more valuable.