With warmth, precision, and creativity — as always
My name is Iryna. I am a person who loves to create a visual style, manage the entire creative process and create the final result with care, precision and passion. I have been working in the media and creative industry since 2012. It all started with working as a radio producer, and then I graduated from the Inter Television School at the Ukrainian TV channel Inter, where I received the award for “Best Production Work”. I worked in various production teams - from commercials to large-scale television projects. Among them: StarMedia, where I was the executive producer of the short film “Sun”, AxelTime Production, where I was the line producer of the TV series “For the sake of love I can do anything”. Over time, I expanded my professional capabilities, covering the entire cycle of creating visual content - from concept to post-production. I completed a full professional course at FILM.UA, gaining in-depth knowledge of each stage of video production. Today, I am confident working with most of the key tools used in the industry: Adobe Premiere Pro, After Effects, Photoshop, Illustrator, InDesign and many more. I call myself a multi-creator - a versatile soldier in the world of content. With over 13 years of experience, I combine producer-level thinking, design vision and technical mastery to create vibrant, cohesive and impressive visual solutions for brands and businesses.

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Defining clear goals and objectives is the foundation of successful video marketing. There are many possible tasks, but you can't tackle them all at once — prioritize the one that matters most right now. For example, if you're just starting with video and have no existing content, ask yourself: Do you need to attract new leads/customers first, or perfectly explain your product/service/company to build trust?
YouTube – the world's leading video platform – now boasts over 2.7 billion monthly active users (mid-2025 figures, with continued growth into 2026). Global watch time has shifted dramatically: streaming (including YouTube) has overtaken cable and broadcast combined in many markets, with YouTube capturing a significant share of TV screen viewing (around 10-12% of total U.S. TV time in recent reports, often the top streaming platform on connected TVs). More people than ever are ditching traditional TV schedules for on-demand YouTube content across phones, laptops, and smart TVs.